More than one in ten of the world’s top 100 most influential Twitter accounts last year were in Turkiye, according to Notus, which measures Twitter accounts according to their reach and engagement.
The digital marketing company released its annual rankings for 2022 last month, which included 12 Twitter accounts from Turkiye.
The two best ranked Turkish Twitter accounts for influence were Babala TV, an online current affairs platform led by musician-cum political commentator Oğuzhan Uğur, and rock star turned philanthropist Haluk Levent, who were in eighth and sixteenth positions respectively.
Interestingly, Recep Tayyip Erdoğan only ranked 87, making him the seventh highest ranked Turkish account on the most influential Twitter list for last year.
Other Turkish accounts to rank above the Turkish President for influence in 2022 were 23 Derece (newspaper), Solcu (newspaper), Babala TV founder Oğuzhan Uğur’s personal Twitter account, and Turkiye presidential candidate Muharrem İnce.
Elon Musk topped the 2022 rankings with his social capital measuring 3.1 billion on Twitter, followed by a Brazilian entertainment and celebrity social media account Choqei on 2.6 b, according to Notus.
The Twitter influencer list is compiled by American tech start-up Notus, whose software analyses the levels of interaction of individual Twitter accounts to create its ‘most influential’ rankings. The algorithms review the number of likes, retweets, mentions, and replies for each account. This, and not the number of followers, is what gives an account its social capital and determines its overall ranking position.
Notus’s algorithms have highlighted that even some of Twitter’s smaller accounts with less than a million followers can punch far above their weight with influence because of their considerably higher levels of interactions on the platform.
Turkiye’s most influential Twitter accounts
According to Notus, these are Turkiye’s 12 most influential Twitter accounts of 2022 based on their social capital:
8. Babala TV – 1.2B social capital, 1M followers
16. Haluk Levent – 934.8M social capital, 8.6M followers
41. 23 Derece – 488M social capital, 405K followers
59. Solcu Gazete – 388M social capital, 695K followers
60. Oğuzhan Uğur – 386M social capital, 4.9M followers
82. Muharrem İnce – 297M social capital, 7M followers
87. Recep Tayyip Erdoğan – 290M social capital, 20M followers
89. Who? – 290M social capital, 599K followers
95. Con Sinov – 271M social capital, 928K followers
98. Galatasaray – 266M social capital, 13M followers
100. Pinç TV – 265M social capital, 187K followers
Other Turkish Twitter accounts just outside the top 100 Notus rankings for 2022 are:
113. Kemal Kılıçdaroğlu – 243M social capital, 9.5M followers
148. Ekrem İmamoğlu – 186M social capital, 8.2M followers
Notus’ most influential Twitter accounts of 2022, no.s 1-16
American digital marketing firm Notus released its annual rankings for 2022 in March of this year. Twitter owner Elon Musk was in top spot for the most influential account on the platform, while Brazilian entertainment account Choquei was second and Korean pop band BTS’s Twitter account was third.
Two Turkish accounts were in the top 20 for 2022; one, Babala TV, was in the top 10.
