Kem Cetinay steps into fashion as his Primark summer collection goes on sale
Last year, Primark unveiled Kem Cetinay as its first-ever male ambassador. Six months later and the wait is finally over as Kem reveals his new summer capsule collection for the high street fashion retailer. Speaking at its launch a few weeks ago, Kem said, “I’m so excited to have the chance to work with Primark, […]